DAME's mission is to make periods positive and provide sustainable period products that cause as little harm to the environment as possible when made, used and finished with. With this is mind, DAME created the first ever reusable tampon applicator helped by a successful Kickstarter campaign and have since produced a range of 100% organic cotton tampons, taking them one step closer to achieving their goal of promoting the use of reusable, recyclable and kind period products.